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Bespoke software, explained plainly

Practical writing on what bespoke software costs, when it is worth building, and how to avoid an expensive wrong turn.

24.08.26

Is a paid discovery phase worth it?

What a discovery phase should leave you holding, what it costs in the UK, and how to tell a genuine one from a sales meeting with a nicer name.

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17.08.26

Should you hire a developer or an agency?

When one developer is the right answer, when it is not, and the questions that tell you more than the words developer and agency ever will.

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10.08.26

How do fixed-price software projects work?

How a fixed-price build actually works, what counts as a change request, and how to handle changes without the end-of-project fight.

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03.08.26

Do you need a developer to take over your vibe-coded app?

When a vibe-coded app actually needs a developer to take it over, what a good one does before reaching for a rebuild, and how to bring them in without getting burned.

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27.07.26

Fixed price or day rate: how should you pay for a software build?

The two ways a software build gets priced, when each one suits you, and how to stop either of them burning you.

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20.07.26

Is it safe to launch an app built with AI?

Whether an AI-built app is safe for real users, how to tell if yours is ready, and what to do when you cannot check the code yourself.

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13.07.26

How much does bespoke software cost in the UK?

What bespoke software really costs in the UK, the five things that move the price, and the two ways a build gets priced.

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